In this module we start with the importance of strategy in achieving investment goals and we review several of the investment strategy approaches that investors routinely implement. We then take a close look at the characteristics some of the alternative assets that high net worth investors seek out for purposes of diversification and enhanced returns, including real estate, hedge funds, and private equity. The module concludes with an analysis of many of the investor behaviors that have been identified and studied over time, as well as suggestions for helping high net worth clients to overcome these behavioral biases.

Author: Craig Kinnunen, MS, CFP®

Craig Kinnunen, MS, CFP®is an associate professor at the College for Financial Planning. Prior to joining the College, Craig enjoyed a long and successful career in personal financial planning and wealth management. Craig’s enthusiasm for financial planning extends beyond the classroom, as he also spends time providing pro bono financial education and individual financial counseling to members of the Colorado National Guard. Craig earned a bachelor of science degree in accounting from Northern Michigan University and followed that up with a master of science degree in finance from the University of Colorado in Denver. You can contact Craig at

Complexity Level: Intermediate