11/14/2017 2:00:00 PM MT

Behavioral finance, the study of investor behavior, contradicts the long standing economic theory that people are rational and will maximize their utility - that is, make decisions with the best financial outcome. This webinar will explore client’s actions from a behavioral finance perspective and how that can inform a better risk tolerance score.

Time: November 14, 2017, 2:00 p.m. MT

Cindy Shnaider, MSF, is Co-Chair of the Graduate Studies Program at the College for Financial Planning, as well as teaching courses in the financial major and the introductory communications course. She also teaches at Columbia College.

You can contact Cindy at cindy.shnaider@cffp.edu

Complexity Level: Overview